Welcome to Uncommon Cents Investing

Uncommon Cents Investing offers comprehensive financial services and commits to helping clients realize long-term financial success. Our goal is to assist our clients with improving their quality of life through investing. We aim to grow, protect, and conserve wealth using time-tested strategies. Our unique approach towards money management focuses on delivering quality service and experience, as well as adding value by implementing a low-cost fee structure. Client satisfaction is never an exception at Uncommon Cents Investing; it is our way of doing business.

John Berkley is the founder of Uncommon Cents Investing, a Registered Investment Advisor, located in Janesville, WI. The firm evolved into a family practice when his daughter, Sheena Hanson, became a CERTIFIED FINANCIAL PLANNER™ professional and joined the firm. They share the same passion for helping clients realize financial success and center their investment beliefs on long-term, strategic principals.

Over the years, we have fine-tuned our business to best suit our clients. Education is of the utmost importance. We understand the risk that comes with investing and continually stress the significance of committing to a plan. Long-term decisions cannot be influenced by short-term emotions. In an industry that is filled with uncertainty, there lies opportunity and understanding. We are here to make investment recommendations, implement strategies, and monitor progress.

Please explore our site and learn more. Should you have any questions or would like more information on our firm, please feel free to contact us.


A Unique Approach

We manage investment portfolios on an individual and household basis. We customize each portfolio to the client’s needs and emphasize keeping our costs low to further promote growth.

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Radio Show

Tune into WCLO (1230 AM) every Saturday at 9:06 am to hear ‘More for your Money’, broadcasted in Southern Wisconsin. John Berkley and Sheena Hanson host the show and discuss a variety of financial topics. They frequently have local experts on as guests, and it is a LIVE call in show for people to voice questions and comments.


Get our Newsletter

Enjoy Uncommon Cents Investing’s newsletter, e-mailed monthly. Simply click the link below and request to be added to our mailing list

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