Our Company

Uncommon Cents Investing was founded with the goal of assisting our clients in every aspect of their financial lives. We aim to provide the most comprehensive and personal service we can, thus earning a reputation for excellence in our industry. For each of our clients we strive to create financial stability and security to provide financial independence and peace of mind.

Our Commitment

Our staff consists of experienced professionals with a "hands on" approach to financial guidance. Not only will you find our team members knowledgeable, but you will also discover that our staff truly cares about making your dreams a reality. As your Financial Professionals, we will do everything in our power to keep you focused on where you want to go, advise you on how to get there, and continually remind you of the importance of maintaining a disciplined approach to realizing your dreams. 


John has been a student of the stock market for as long as he can remember. In high school some of his hobbies included charting stocks, watching the ticker tape, and reading the Wall Street Journal. His passion drove him towards helping people accumulate savings and wealth and in 1977 he started his own business aimed at setting up retirement accounts for local Janesville teachers. Over the years, his business shifted from selling an investment to giving advice and managing money for all types of people, even former co-workers from General Motors. That’s right, all while starting a business and having a family, he also got in his 30 years at Janesville’s car manufacturing plant.

Fast forward 30 years to 2007. His daughter, Sheena Hanson, graduated college with a degree in Finance. She grew up having conversations about money, even giving speeches about ‘Bull and Bear markets’ in elementary school. Going into business with her Dad was anticipated to be a natural fit, and it was. After college she earned her professional Certified Financial Planning designation (CFP) and worked for an outside firm for several years before joining Uncommon Cents Investing.

Uncommon Cents Investing continues to grow in size and in the bredth of services offered. The company has evolved over the years, but the mission has not. We aim to help people improve their lives through sound investment management and financial planning, while focusing on continued improvement and increasing value of our services to all clients.

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