Our Team

John Berkley

Investment Advisor Representative

John is a life long resident of Janesville, Wisconsin. He started buying stock in high school and has been doing so ever since. He graduated from the University of Wisconsin-Whitewater with a Bachelor of Science degree in economics in 1970. John became a Registered Representative with SII Investments in 1977. He remains with the same broker dealer today, an unusual sort of thing these days. If you have to change broker dealers every three years, there is something wrong.

John is an Investment Advisor Representative with SII, which allows him the opportunity to provide a fee based review of your investments. For some people, the fee based approach can work very well, particularly those persons with 401k accounts. Someone who would prefer to manage their stock portfolio with a discount brokerage firm can also benefit from a fee based service. The bottom line is that wealth accumulation is the goal and John can help provide information on how to get there.

John holds series 7, 22, 63, and 65 registrations and is a licensed insurance agent.

John is married and has three adult children.

Sheena Hanson, CFP®

Investment Advisor Representative

Sheena Hanson graduated from the University of Wisconsin LaCrosse with a Bachelor of Science degree in Finance. Since that time, she spent five years with SII Investments, Inc. gaining experience in the area of financial services, with concentration on investments. She spent the majority of her time supervising investment advisor representatives and implementing firm/industry rules and regulations.

Sheena has an incredible amount of enthusiasm for helping people implement long term investment strategies and enjoys being a resource for comprehensive issues like estate planning, insurance, life transitions, retirement income plans, goal assement, etc. She holds series 7, 66, 53, and 24 registrations and earned her CERTIFIED FINANCIAL PLANNER™ professional designation in January of 2010.

Sheena’s office location is in Janesville, WI. She resides there with her husband, Wade Hanson, and their son, Milo. In her free time, she enjoys running with her chocolate labs, practicing yoga, and spending time with family and friends.

Kelly Soergel

Office Administrator

Kelly grew up in Edgerton and now resides in Milton with her husband Randy. Together they have four children ages 16 to 27 and two loveable dogs. She is an avid Green Bay Packer, Wisconsin Badger and Milwaukee Brewer fan and loves to take in a game as often as possible. She loves to golf and is dedicated to improving her game. Kelly loves to travel and is always looking to book her next cruise vacation, or to go on land adventures, with as many family members as possible. She has worked in the financial field for over 9 years in progressive roles with various duties performed. She enjoys helping others in achieving their financial goals and is excited to be part of our team.


Uncommon Cents Investing has support staff and a number of business relationships who play a role in the firm’s success behind the scenes. SII Investments Inc. provides compliance, technology, brokerage, and back office support. We have had a relationship with them for over 37 years! We also have an analyst who helps us with investment research, a consultant for client and business relations, and many professional connections that we associate with for insurance, estate planning, tax needs, etc We strive to be a resource for our clients to achieve all areas of financial success.